Starting a new position as an operations exec is an exciting time. It’s your chance to shape the future of your organization.

And the stakes are high. You’re expected to hit the ground running. You need to earn the trust and respect of your team quickly. So, where do you begin?

Whether this is your first role like this, or you’re a seasoned professional, your personal brand matters.

A compelling and authentic personal brand is hugely impactful. It builds credibility fast and helps you establish your authority and vision. It ensures you are seen as the leader you want to be, rather than letting others to define you.

In this episode, I’ll give you actionable steps you can take today to build trust and set your team up for success from day one. It’s time for you to set a powerful precedent.

What does your personal brand say about you? Your brand reflects your values, skills, and style. It will build credibility if you present yourself authentically. Authenticity breeds trust, and trust is the cornerstone of effective leadership.

Here are eight tips to help make sure your leadership is recognized and respected.

Define Your Core Values

Tip 1: Clearly define and document your core values. And articulate how they align with the organization’s mission. This clarity and language can work as a compass to guide your actions and decisions.

Consistency is Key

Tip 2: Ensure your values are evident in your daily habits, actions and communications. Even in what you wear, what your office looks like, or how your feedback sounds, consistency matters. Before you just dive in and start doing, be thoughtful about how your behavior can reflect your core values.

Transparency Builds Trust

Tip 3: Be transparent with your team. Share your values and objectives openly. It builds trust when you do it. For instance, if continuous improvement is one of your values, be sure to seek feedback actively, and show your willingness to adapt and grow. Actions always speak louder than words.

The Power of Storytelling

Tip 4: Become a storyteller. You can humanize your brand by sharing stories. Whether it’s overcoming challenges or driving projects, stories makes your expertise relatable. Wouldn’t a story about turning around a struggling division during a crisis captivate your audience more than a list of achievements?

Consistent Communication

Tip 5:  Keep your communication style consistent. Make sure your messages are clear and empathetic. Consistency in communication—be it emails, meetings, or casual talks—reassures your team that they can rely on you to be honest with your guidance and feedback.

Demonstrate Expertise Through Thought Leadership

Tip 6: Showcase your expertise through thought leadership. Get visibility by writing articles, giving presentations, or leading workshops that are valuable to your stakeholders. You don’t need to know everything. Sharing your unique insights and experience is just as powerful.

Lead with Integrity

Tip 7: Demonstrate integrity. Integrity is the foundation of a strong personal brand. Show unwavering ethical standards, especially in tough situations. When your team sees you making the tough calls, they’ll trust you more easily. They will be more likely to follow your lead and uphold the same standards when it’s left to them.

Embrace Your Unique Traits

Tip 8: Embrace your quirky, geeky side. Don’t hide it, make it part of your brand! Embracing your unique traits can make you more relatable and approachable to your team. Whether it’s an encyclopedic knowledge of sci-fi movies, a knack for gourmet cooking, or a passion for collecting rare Pez dispensers, revealing your personal quirks and loves can humanize you as a leader and deepen your bond with your team.

Try out these strategies to craft a personal brand that fits with your values and builds a solid foundation of trust with your team.

And remember: Your personal brand is a living, breathing entity. It will evolve with time and experience. I recommend reassessing and refining your personal brand once a year, so it stays fresh and up-to-date with your growth.

Today I’ll leave you with this question: What distinctive traits can you highlight in your personal brand to make your leadership more relatable and impactful?

Ready to establish a compelling personal brand as a new operations executive? You don’t have to go it alone. We can work together to develop a personal brand that feels good and gets you started on the right foot. Learn more at

You can’t stop the chaos, but you can change the game.